While our merchandise conveyed a distinctive GitHub spark, the presentation of the items and the overall Shop experience didn’t feel like a true extension of GitHub. The goal of this project was to fan the flames of fandom around the shop by creating an authentic, performative, and thoughtfully designed experience. One that met developers where they were and made them excited to be part of the GitHub community.
We launched the site redesign with a lifestyle photoshoot to refresh existing products [ ◉¯]
bringing the artistry of code to life through every detail, like this three.js interactive
footer and fun CLI easter egg commands ↓
footer and fun CLI easter egg commands ↓
The search bar doubles as a CLI, enabling everything from
browsing products to activating interactive features ↓
Behind the scenes ↓
CREDITS
Agency Partner: Design Business Company
GitHub Team: Brooks Chambers, Lavinia Sfetcu
Photographer: Cayce Clifford