GitHub Universe’25

GitHub Universe is GitHub’s flagship developer conference, bringing together thousands of developers, customers, and partners for a multi-day brand and product experience. As part of the event creative team, I helped shape how the event brand came to life across the physical environment, directing the application of the visual identity across signage, installations, and attendee touchpoints. Once the visual system was established, I led the development of the experiential brand guidelines, defining the principles and framework that guided partners in creating a cohesive and immersive brand experience at scale.