Impossible Foods
FS Chicken Fillets,
& Indulgent Beef
Role: Art Director & Designer
With every new product launch @ IF we captured a library of photo assets to support future launch campaigns, web & social announcements and OOH marketing. This library documents original Impossible recipes + creative cooking possibilities. The chicken fillet product shown below was sold to our Food-Service partners only, therefore the styling reflects the qualities of a restuarant (front and back of house).
Indulgent Beef Patty - “juiciest, beefiest, thicccest”
Unused Social Artwork examples:
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Unused Social Artwork examples:
CREDITS
Photographer - Cody Guilfoyle
Food Stylist - Danielle Campbell
Prop Stylist - Shelby Kay
Agency - iheartreps