Impossible Foods
FS Chicken Fillets,
& Indulgent Beef

Role: Art Director & Designer

With every new product launch @ IF we captured a library of photo assets to support sales decks, web & social announcements and OOH marketing. This collection documents original Impossible recipes + creative cooking possibilities. The chicken fillet product shown below was sold to our Food-Service partners only, therefore the styling reflects the qualities of a restuarant (front and back of house). 

Indulgent Beef Patty - juiciest, beefiest, thicccest

Social artwork experiments:

Impossible Team - Anna Derivi-Castellanos
Photographer - Cody Guilfoyle
Food Stylist - Danielle Campbell
Prop Stylist - Shelby Kay
Agency - iheartrep