Impossible Foods
FS Chicken Fillets,
& Indulgent Beef
Role: Art Director & Designer
With every new product launch @ IF we captured a library of photo assets to support sales decks, web & social announcements and OOH marketing. This collection documents original Impossible recipes + creative cooking possibilities. The chicken fillet product shown below was sold to our Food-Service partners only, therefore the styling reflects the qualities of a restuarant (front and back of house).
![](https://freight.cargo.site/t/original/i/76a68b2d53d383ddc69869138112c93b42c9ce234e06c0ce9e1814346f6c4d17/20230306_CodyGuilfoyle_Grill_RecipeShot_0923_Unbreaded_Chicken_Fillet_Final.jpg)
![](https://freight.cargo.site/t/original/i/2f98ec8912babc7ccbd442be45cd89d6d2c8d2e494b693ec86c73893f338869d/20230306_CodyGuilfoyle_Oven_CookShot_0961_Unbreaded_Chicken_FIllet_macro_Final.jpg)
![](https://freight.cargo.site/t/original/i/2bba344cbc2ae2659d511f05f31891a24d2c23318da6870cd3a651266585abdf/20230306_CodyGuilfoyle_PanSeared_RecipeShot_1142_Unbreaded_Chicken_Fillet_Final.jpg)
![](https://freight.cargo.site/t/original/i/5084898ecf095ebe9d7c3214d9c76a67eb08b46a4ce82d332929234b555cf0ee/20230306_CodyGuilfoyle_Fried_RecipeShot_0609_Unbreaded_Chicken_Fillets_Final_opt2.jpg)
![](https://freight.cargo.site/t/original/i/cbeac97cbeb414bcad0fbca1a6e58b730e058eefd7c40e09e8bb6710247465dd/20230306_CodyGuilfoyle_PanSeared_CookShot_0442_Unbreaded_Chicken_Fillets_Final.jpg)
![](https://freight.cargo.site/t/original/i/3b423344ee56985e7f85d3ebda163a87c92fcf88a0d2791c3eb9b10f1641cb9e/20230306_CodyGuilfoyle_Grill_CookShot_0768_Unbreaded_Chicken_Fillet_Final_opt1.jpg)
![](https://freight.cargo.site/t/original/i/4539907f833d06128b4b3ac912b89cefbd433283f2aa912fb3d5554d8ea76bce/20230306_CodyGuilfoyle_Fried_CookShot_0504_Unbreaded_Chicken_Fillet_Final.jpg)
Indulgent Beef Patty - “juiciest, beefiest, thicccest”
![](https://freight.cargo.site/t/original/i/81f30d536c9aab13631dafa9f162b14d404e4ffd4d863a576d1fa8796b263679/20230306_CodyGuilfoyle_04_Lifestyle_0269_Indulgent_Beef_final.jpg)
![](https://freight.cargo.site/t/original/i/10e0a384896ebf06f83ed2968cea552f5dbfbf9edcf42fc767117e80fc34c683/indulgent_cut.jpg)
![](https://freight.cargo.site/t/original/i/b00d22177ad9c448a838f876721f4fa9a9a4c9e3b0fd201c2a688e0f1c54b334/20230306_CodyGuilfoyle_05_Lifestyle_Indulgent_Beef_final_1x1.jpg)
Social artwork experiments:
Social artwork experiments:
![](https://freight.cargo.site/t/original/i/f1d1cca4ad88fb453cc024510dfaa9e5105ec48a8ec9a6697dad7b06aaab7eab/Screenshot-2023-05-04-at-11.28.35-AM.png)
![](https://freight.cargo.site/t/original/i/75cf6bbd3bb612f2df0c279071d5c70b019191cb5af7b800af64f9c3119d2fdf/indulgent_sky-1.gif)
CREDITS
Impossible Team - Anna Derivi-Castellanos
Photographer - Cody Guilfoyle
Food Stylist - Danielle Campbell
Prop Stylist - Shelby Kay
Agency - iheartrep