Impossible Foods,
Chicken Patty Launch

Role: Art Director

The goal for this fun, one day shoot was to capture delicious and colorful content to support the launch of our chicken patties product. Each scene features a custom IF recipe, crafted in-house by the culinary team. Final images and gifs were published to social channels, the company website and various marketing materials (decks, pitches, editorial, ads).

Social artwork experiments ︎︎︎

Behind the scenes ︎︎︎

Photographer - Nicole Morrison
Prop Stylist - Aja Coon
Food Stylist - Betsy Haley
IF team - Anna Derivi-Castellanos, David Imani