Impossible Foods,
Chicken Patty Launch
Role: Art Director
The goal for this fun, one day shoot was to capture delicious and colorful content to support the launch of our chicken patties product. Each scene features a custom IF recipe, crafted in-house by the culinary team. Final images and gifs were published to social channels, the company website and various marketing materials (decks, pitches, editorial, ads).
![](https://freight.cargo.site/t/original/i/836d6112e91c6b5ec09856a636593b170762e6c4736fe43b1e685f49f2d82136/Impossible_ClassicChickenGIF_1000px.gif)
![](https://freight.cargo.site/t/original/i/0454e67d1c6a22842438635495c3e5e74fb8e78676cf513498a2b1977d5d550f/Impossible_BuffaloGIF_1000px.gif)
![](https://freight.cargo.site/t/original/i/86a03a1d22ce00975c43d6c406331f988e7726813f45e5a0ba098e87c09345df/Impossible_ParmGIF_1000px.gif)
![](https://freight.cargo.site/t/original/i/ae6d4aecf0bab4efea234e43af0de82e91381e3d95a0c193eccdc0d0e40e79ad/Impossible_PattiesGIF_1500px.gif)
![](https://freight.cargo.site/t/original/i/0b0855c58074b6c45f10c7416e3287f3e89dbec23c7eb730a37a72d9cb3611f7/Impossible_Finals_002.jpg)
Social artwork experiments ︎︎︎
![](https://freight.cargo.site/t/original/i/b7df565df047fdea135e3d329285259a07244d00bf2db8b72ee88da80de5e802/Screen-Shot-2022-07-05-at-11.08.28-AM.png)
![](https://freight.cargo.site/t/original/i/2c2f8393742bd500d96520ce0a5024de89ead2752a79016d6eb71d4c30cec6e6/Screen-Shot-2022-07-05-at-11.28.39-AM.png)
![](https://freight.cargo.site/t/original/i/53141e766a7c6fda1d9eb2854bc277193e47f68d621a4e5f3eb629f6d40e78d9/Screen-Shot-2022-07-12-at-4.24.07-PM.png)
Behind the scenes ︎︎︎
![](https://freight.cargo.site/t/original/i/19d2ef367fc7f59ef7ce4722e8d10855ecff0e9c37d1ba7fd701c0e2545aba3f/Screenshot-2023-05-16-at-4.44.45-PM.png)
![](https://freight.cargo.site/t/original/i/4dc8fb204322bf6ef6f485d02639df31ec51a0040cd8420e74f57a36b144966e/Screenshot-2023-05-16-at-4.44.55-PM.png)
![](https://freight.cargo.site/t/original/i/551a28c677525d20912bf1c14d4e7f2cd20fc3939f0c3b2e28c5aed59d91ab26/Screenshot-2023-05-16-at-4.45.20-PM.png)
![](https://freight.cargo.site/t/original/i/d347b0ae77231ae53a5bde050b7e1d3ca7fc1ba46af338055ce758667da347ba/Screenshot-2023-05-16-at-4.44.37-PM.png)
![](https://freight.cargo.site/t/original/i/c79cbc58406ff1e2c8b9ad6f8b9bb80b07d5fceda95fc68f956fa004c225642e/Screen-Shot-2022-06-08-at-12.26.13-PM.png)
CREDITS
Photographer - Nicole Morrison
Prop Stylist - Aja Coon
Food Stylist - Betsy Haley
IF team - Anna Derivi-Castellanos, David Imani
Photographer - Nicole Morrison
Prop Stylist - Aja Coon
Food Stylist - Betsy Haley
IF team - Anna Derivi-Castellanos, David Imani