dev/core Collection

I partnered closely with Design Business Company to create GitHub’s new evergreen core collection, designed to feel timeless while reflecting the identity and values of the developer community. By focusing on premium materials and thoughtful construction, we kept the designs intentionally simple, resulting in pieces that are highly wearable, comfortable, and built to become everyday staples for our audience. In addition to developing the merch collection, I supported the broader product campaign by supporting with photoshoot art direction and helping manage creative reviews, stakeholder feedback, and collaboration between Design Business Company and GitHub.